UNDER ARMOUR GOLF
This self-initiated collection began as a portfolio proposal for a golf-apparel design role at Under Armour. I wanted to demonstrate how my perspective on contemporary golf culture could translate into a complete product direction across apparel, accessories, graphics, and technical design.
ROLE
Creative Direction · Apparel Design · Graphic Design · Product Design
DATE
September 2025
DESIGN APPROACH
The collection was developed to demonstrate how I would approach UA Golf across both creative direction and practical product development. I designed the full system independently, using Adobe Illustrator and Photoshop to develop garment concepts, graphics, colorways, accessories, technical packages, and presentation visuals.
Independent concept—not commissioned by or affiliated with Under Armour.