A HUEY HEYSTERS CELEBRATION
Pop-Up Installation at Good Neighbor
Conceived as Huey Heysters’ 21st birthday bash, this pop-up transformed the official 1KG mascot into the center of a complete community experience at Good Neighbor Design Garage in Baltimore. The activation combined Huey artwork, event-exclusive merchandise, a prize piñata, a custom drink menu, and food service.
ROLE
Creative Direction · Merchandise Design · Set Design · Brand Activation
DATE
September 2023
LOCATION
Baltimore, Maryland
Event Recap Video by Dave McLaurin
EVENT APPROACH
The rollout treated Huey as a real personality preparing for his first legal night out, using comedic Instagram scenes of him at the casino, nail salon, and getting dressed for the party. That narrative carried into the physical event through immersive set design and four collaborative T-shirts with Alwaysworking, Jazz Camp, ROA, and Thegoddegree, making the celebration feel like a lived extension of Huey’s world.
Main Event Flyer + Info Flyers
Merchandise Visuals Shot by Joshua Slowe
Event Exclusive Tees
Huey Heysters Pinata