MASTERS COLLECTION
Complete Masters Collection
The Masters Collection grew from my immersion in golf during 2021—from playing constantly to studying archival Masters tournaments, players, uniforms, and traditions. That interest became a complete apparel and accessories collection spanning knitwear, polos, skirts, outerwear, headwear, and the first Huey Heysters plush.
ROLE
Creative Direction · Apparel Design · Graphic Design · Event Production · Web Design
DATE
August 2021
Patch Bucket Digital Ad
Patch Bucket 3D Render by Virtual Rags
Womens Lookbook Shot by Joshua Slowe
Pop-Up Flyer
Pop-Up Showroom at Keepers Vintage
DESIGN APPROACH
I reinterpreted the visual codes and ceremony of the Masters through the identity of HEYAKILOGRAM, including the “Heysters” name and a transformed tournament-style mark. Vintage golf silhouettes, layered patches, tournament colors, and caddie references shaped the garments and Huey’s debut. A three-month content rollout led into the release and an interactive pop-up at Keepers Vintage featuring putting greens and a framed 1KG green jacket.
Masters Logo Variant Graphic + Patches
Huey Heysters Print Ad
A Hole In One Promo Video Shot by Butch Dawson